How backup care keeps families covered

About the campaign

About the program

No matter how carefully a family plans, life has a way of changing the schedule. A child wakes up sick, a regular caregiver cancels, school closes unexpectedly, or an aging loved one suddenly needs extra support. In those moments, having a backup plan can make all the difference.

This campaign is designed to help employees better understand and make the most of their Wellthy backup care benefit. Through practical resources, expert guidance, and real-world tips, employees will learn how to access care quickly, explore options for children, adults, elders, and pets, and build a plan that helps keep life moving when the unexpected happens. With Wellthy's support, families can spend less time scrambling for solutions and more time focusing on what matters most.

(Note: Every employer's backup care program is a little different. Eligible loved ones, care options, and available benefits may vary based on your organization's Wellthy program.)

Promotion toolkit

Content toolkit

Find everything you need to promote the campaign to employees below.

Webinar Messaging Resources Community

Plan B for care: How backup care keeps families covered

Live and on-demand - 30 minutes

Event registration page

Even the best-laid plans can change in an instant. A child wakes up sick, a caregiver cancels, school closes unexpectedly, or an aging loved one suddenly needs extra support. When life throws a curveball, having a backup plan can make all the difference.

Join Wellthy's Care Team for an upcoming webinar — Plan B for care: How backup care keeps families covered— exploring how backup care can help families stay covered when plans change. We'll walk through when and how to use your backup care benefit, the types of care that may be available through your program, and practical ways to prepare ahead so you're not scrambling when the unexpected happens.

On Tuesday, July 7 at 12 pm ET, we'll discuss how to access care quickly, explore options when loved ones need care, and share tips for making last-minute care needs easier to manage. We'll also leave time for live Q&A at the end of the session.

• Download Graphic

Campaign messaging

• Life doesn't always go according to plan. A child wakes up sick, school closes unexpectedly, or a regular care arrangement falls through. Wellthy's backup care benefit can help employees stay covered when schedules change by connecting them with care options and support when they need it most. Sign up to learn more about your available backup care benefits and resources through Wellthy.
• Every family needs a backup plan. This month's campaign focuses on helping employees understand how backup care can help when the unexpected happens. From last-minute schedule changes to disruptions in regular care arrangements, Wellthy helps families access support and stay on track when plans change. Learn more here.
• Unexpected care needs can create stress for employees and families alike. Wellthy's backup care benefit is designed to help provide peace of mind when regular care plans aren't available. Whether planning ahead or navigating a last-minute change, employees can explore the backup care options available through their organization's Wellthy program. Enroll now to learn more.

Campaign-specific Slack/Teams messaging

• A sick child. A canceled caregiver. An unexpected change in plans. Join Wellthy's upcoming webinar to learn how backup care can help keep families covered when the unexpected happens. Registration details here.
• Do you have a Plan B for Care? Join Wellthy's Care Team for a practical webinar on understanding your backup care benefit, preparing for care disruptions, and accessing support when you need it most. Register here. Even if you can't attend live, a recording will be sent to everyone who RSVPs.

Evergreen messaging

• Employees and their family members have access to Wellthy, a family care support benefit that can help navigate care needs and unexpected disruptions. Through Wellthy, employees can access resources, guidance, and support designed to help families stay organized, informed, and prepared.
• When care plans change, having the right support can make all the difference. Wellthy helps employees navigate family care needs, understand available benefits, and access resources that help keep life moving forward.
• Wellthy provides personalized support for families navigating care responsibilities. Whether planning ahead or responding to an unexpected need, employees can access guidance, resources, and tools designed to help them find solutions and stay supported.

Campaign materials

• Support for those "uh-oh" moments — an overview of Wellthy Backup Care
• Meet Wellthy Backup Care Specialist Sandrea
• PDF handout: Start here with your Wellthy backup care benefit

Video content

• Clickable demo: Learn how to request backup care using the Wellthy platform

This section includes resources that are only accessible to populations with access to Wellthy Community. For more information, please inquire with your Wellthy Client Success Manager. Wellthy Community is available in all major languages.