Wellthy Marketing Site
The juggling act
Campaign
December 2024
About the campaign
About the program
Employees juggling care responsibilities for multiple loved ones or complex conditions face significant physical and emotional strain. Employers who provide resources to support this population empower them to balance caregiving duties alongside work, reducing burnout and boosting morale across the workforce.
Promotion toolkit
Content toolkit
Find everything you need to promote the campaign to employees below.
Webinar Messaging Resources Community
Coping with the many duties of being a family caregiver
On-Demand - 60 minutes
Event registration page
Invitation template
Family caregiving can be a rewarding and fulfilling experience, yet it also demands significant emotional, mental, and sometimes physical effort. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: Coping with the many duties of being a family caregiver
On December 4th at 2 pm ET/11 am PT, experts from Wellthy’s Care Team will discuss the signs of burnout to watch for in yourself or family members who are caregiving, and how to recover from burnout.
Campaign Messaging
Share the suggested template below in your internal channels, such as Slack, Teams, or company newsletters, to promote the campaign this month. Edit the wellthy.com hyperlink to direct toward your company’s Wellthy landing page URL.
- Juggling care for loved ones with multiple needs, or caring for more than one family member in addition to yourself, is an enormous challenge that can quickly lead to burnout if not properly managed. The care experts at Wellthy, our benefit for care support, published this article that provides guidance for those who are spread thin between caring for others while trying to care for themselves, too.
As a reminder, you and your entire family have access to Wellthy’s care support as a benefit. Through the concierge service, their team of Care Coordinators will act as a personal advocate for you and your loved ones in the healthcare system. They’ll even handle time-consuming tasks on your behalf, including conducting research, vetting providers, making calls, filling out paperwork, appealing bills, and more. Visit wellthy.com to learn more and open a Care Project to get hands-on assistance today.
Evergreen Messaging
Here are some other Wellthy blurbs that can be used at any time. Edit the hyperlink to direct toward your company’s Wellthy landing page URL.
- Employees and all of their family members have covered access to Wellthy, our caregiving concierge benefit. No matter what situation you or one of your loved ones is navigating (e.g., routine healthcare, surgery, injury, illness, aging), you can create a Care Project to get matched with a dedicated Wellthy Care Coordinator who will handle time-consuming and confusing care tasks on your behalf. Visit wellthy.com to learn more and open a Care Project today.
- Wellthy, our caregiving concierge benefit, handles caregiving tasks on you and your family’s behalf. When you open a Care Project you’ll get matched with a Care Coordinator who will get to know your situation, find solutions, and get things on your to-do list done. This could include common tasks such as scheduling appointments with providers and refilling prescriptions, or more complex ones such as organizing a move into a living facility and hiring in-home care. You and all of your family members have covered access to Wellthy. Visit wellthy.com to learn more and open a Care Project today.
- Everyone will be a caregiver at some point in their lives, so we’ve partnered with Wellthy, our caregiving concierge benefit. Their team of care experts are available to you and your loved ones when navigating care needs in any stage of life. Whether it’s to care for an aging parent or grandparent, a son, daughter or spouse with a new diagnosis, or your own routine healthcare needs, open a Care Project to get dedicated and hands-on support. Visit wellthy.com to learn more and open a Care Project today.
Campaign Materials
Video Content
- Wellthy members share their stories
- Wellthy member Kathy, caring for her father, brother and son
- Wellthy member James, caring for his wife
- Wellthy member Nicole, caring for her mother
- Solving time-sensitive issues amid a son's unique diagnosis
Uplift Sessions: Virtual support groups
Uplift Sessions are a great way for caregivers to come together and bond over the ups and downs of their caregiving journeys. Each session is moderated by experts from Wellthy’s Care Team. Share the messages below to promote this month’s live Uplift Sessions.
- December 11th: Managing a long-distance caregiving situation
- December 18th: Juggling duties as a sandwich generation family caregiver
Invitation template:
We invite you to attend two Uplift Sessions (virtual support groups) hosted by Wellthy, our benefit partner for care coordination: Managing a long-distance caregiving situation and Juggling duties as a sandwich generation family caregiver
During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.