Wellthy Marketing Site
Diversity, Equity, and Inclusion support
Content Program
Diversity, Equity, and Inclusion support
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About the campaign
About the program
Caregiving plays a major role in many employees’ lives, often adding responsibilities that extend far beyond the workday. For women, employees of color, and others who historically shoulder more family care, these pressures can have a significant impact on wellbeing, career growth, and the ability to participate fully at work.
Our program highlights the connection between caregiving and workplace equity—and the opportunity employers have to support caregivers in meaningful, inclusive ways. When organizations recognize these added responsibilities and provide the right resources, they help ensure every employee feels valued, supported, and equipped to thrive.
This toolkit is designed to help you raise awareness, strengthen inclusion, and give employees practical care support to navigate their responsibilities year-round.
Promotion toolkit
Content toolkit
Find everything you need to promote the campaign to employees below.
Webinar Messaging Resources Community
Share the suggested template below in your internal channels, such as Slack, Teams, or company newsletters, to promote our Diversity, Equity, and Inclusion support program. Edit the wellthy.com hyperlink to direct toward your company’s Wellthy landing page URL.
Program Messaging
We recognize that caregiving responsibilities—whether for children, aging parents, chosen family, or other loved ones—affect our team members in many different ways. Caregiving experiences are shaped by culture, family structure, access to resources, and lived experiences, and can create added demands on time, energy, and emotional wellbeing. As part of our commitment to fostering an inclusive and equitable workplace, we offer Wellthy, our caregiving support benefit. Wellthy’s Care Coordinators help organize appointments, coordinate care, and manage paperwork—providing personalized support that meets you and your family where you are. Visit [your company's Wellthy landing page URL] to learn more and get support that fits your unique caregiving needs.
Caregiving looks different for every family, and we understand that navigating these responsibilities can feel overwhelming—especially when access to care, information, or support isn’t equal. These challenges can impact wellbeing, focus, and the ability to fully engage at work, which is why equitable caregiving support matters. Through Wellthy, our caregiving support benefit, you have access to personalized guidance for a wide range of caregiving situations. Whether you’re managing medical needs, planning ahead, or coordinating care across multiple loved ones, Wellthy is here to help. Visit [your company's Wellthy landing page URL] to access your benefit and get support tailored to your needs.
Program-specific Slack/Teams Messaging
- Caregiving isn’t one-size-fits-all. Families, cultures, and caregiving responsibilities vary—and so should the support available to you. To help create a more inclusive and supportive workplace, we’ve partnered with Wellthy, our caregiving support benefit, to share resources that reflect diverse caregiving experiences. You’ll find guidance on balancing work and care, navigating stress and burnout, and finding support that aligns with your family’s needs and values. If you’re facing a caregiving challenge or want to talk through your situation with an expert, visit [your company's Wellthy landing page URL] to open a Care Project and get support today.
Evergreen Messaging
Here are some other Wellthy blurbs that can be used at any time. Edit the hyperlink to direct toward your company’s Wellthy landing page URL.
Employees and their families have full access to Wellthy, our caregiving concierge benefit. Whether you’re managing routine healthcare, navigating a surgery or new diagnosis, supporting an aging parent, or helping a loved one after an injury, you can start a Care Project and be paired with a dedicated Care Coordinator. They’ll take on the time-consuming and confusing tasks, so you can focus on what matters most. Visit wellthy.com to learn more and open a Care Project today.
With Wellthy, caregiving doesn’t have to fall solely on your shoulders. When you create a Care Project, a Care Coordinator will learn your unique situation, find solutions, and handle tasks from beginning to end. That could mean everyday help like refilling prescriptions and booking appointments, or more complex support like arranging in-home care or coordinating a move into a facility. You and all of your family members have covered access. Visit wellthy.com to learn more and open a Care Project today.
At some point in life, everyone will step into the role of caregiver. That’s why we’ve partnered with Wellthy—to give you and your loved ones hands-on support at every stage of the journey. Whether you’re caring for a parent, spouse, child, or yourself, Wellthy’s team of experts is there to lighten the load and provide guidance. Open a Care Project today to get matched with a Care Coordinator. Visit wellthy.com to learn more.
Practical tips and guides
Caregiver wellbeing
- Self-care tips for family caregivers
- Wellthy’s support for women’s health
- Wellthy’s LGBTQ+ support
- Wellthy’s support for those with limited English proficiency, Immigrants, and US Visitors
- You’re Not Alone: How to Find (and Join) Local & Online Support Groups for Caregivers
Planning & finances
- Financial support programs for caregivers
- Financial Caregiving Preparedness Checklist
- Ways to Save Money Amidst High Inflation and Rising Healthcare Costs
- The Hidden Costs of Caregiving—and How to Plan for Them
- How to Talk About Money With Family When You’re Sharing Care Responsibilities
- Key Legal Documents to Know as a Caregiver
Navigating healthcare & advocacy
- Tips for being a healthcare advocate
- Caregiving acronyms you should know
- Tips for Families Navigating Dementia Care
- Wellthy's Neurodiversity & Disabilities Support
- Palliative and hospice care explained
Identity, Heritage, and Community Support
AAPI Heritage & Community Support
- Finding balance in the Sandwich Generation
- Sandwich Generation webinar
- How to Talk About Money With Family When You’re Sharing Care Responsibilities
- Making the Most of Every Medical Appointment
- Family Dynamics and Caregiving: Tips on Preserving Your Relationships
- Tips for Being a Healthcare Advocate
- Self-Care Tips for Family Caregivers
February: Black History Month Messaging
February is Black History Month, and [your company's name] wants to shed light on the unique healthcare and caregiving challenges that this population faces. Systemic barriers such as discrimination, dismissing symptoms, and lack of culturally competent care block African American families from accessing quality care. To help employees of all backgrounds overcome caregiving challenges, [your company's name] has partnered with Wellthy, a caregiving concierge benefit for healthcare navigation.
Wellthy Care Coordinators will handle tasks on your behalf, including:
- Finding in-network providers who are of your preferred ethnicities
- Acting as an advocate with insurance companies and providers
- Assisting with enrollment in Medicare, Medicaid, or private health plans
Wellthy is available to employees – and all of your family members – to help navigate any care scenario, during any phase of life. Visit [your company's Wellthy landing page URL] to create your Care Project and get help from Wellthy’s care experts today.
Black History & Black Caregiver Experiences
- Finding balance in the Sandwich Generation
- Sandwich Generation webinar
- How to Talk About Money With Family When You’re Sharing Care Responsibilities
- Making the Most of Every Medical Appointment
- Family Dynamics and Caregiving: Tips on Preserving Your Relationships
- Tips for Being a Healthcare Advocate
- Self-Care Tips for Family Caregivers
- Tips for Families Navigating Dementia Care
- The Hidden Costs of Caregiving—and How to Plan for Them
Native American Heritage & Indigenous Caregiving
June: Pride Month Messaging
As we celebrate diversity and advocate for equal rights, LGBTQ+ Pride Month in June is a vital time to recognize the challenges faced by the LGBTQ+ community. [Your company's name] is committed to supporting inclusivity and well-being and wants to remind you about Wellthy, our benefit for caregiving support.
Wellthy’s Care Coordinators are here to help with:
- Connecting you to LGBTQ+-friendly healthcare providers and securing appointments
- Identifying support groups and community resources for LGBTQ+ individuals and their loved ones
- Assisting with enrollment in health plans (during open enrollment season) that provide comprehensive coverage for LGBTQ+ specific health needs
Wellthy is available to employees – and all of your family members – to support you in managing any care needs, at any stage of life. Visit [your company's Wellthy landing page URL] to create your Care Project and receive guidance from Wellthy’s care experts today.
LGBTQ+ Inclusion & Care Support
- How Wellthy supports LGBTQ+ care
- Wellthy’s LGBTQ+ Support
- LGBTQ+ Support Care Stories
- National Mental Health Crisis Resources (US)
April: Neurodivergence Awareness Month Messaging
April is a time to recognize, honor, and uplift the unique journeys of individuals with autism and other neurodiverse conditions, and that recognition doesn’t end when the month does. If you're caring for a loved one who experiences the world differently, we see you. Whether you’re navigating therapies, working with the school system, or simply trying to find the right kind of care, [your company's name]'s benefit partner, Wellthy, can help.
Wellthy's Care Coordinators partner with you to take on time-consuming tasks and find resources tailored to both you and your loved one’s needs. Their care experts published this guide to caring for a loved one with Autism Spectrum Disorder.
As a reminder, you and your family have access to Wellthy’s care support. Their team of Care Coordinators can help identify resources and create personalized plans to ensure your loved ones thrive during this transition. Visit [your company's Wellthy landing page URL] to learn more and open a Care Project for personalized support.
Neurodiversity & Autism Acceptance
- Wellthy's Neurodiversity & Disabilities Support
- A guide to caring for autism spectrum disorder
- Teaching Self-Advocacy to Kids with ADHD, Autism, or Other Diagnoses
- Coping with Bullying or Exclusion: Support Strategies for Neurodiverse Kids and Their Parents
- Explaining an ASD, or ADHD Diagnosis to Your Child in an Empowering Way
- Siblings & Autism: Helping Brothers and Sisters Understand and Support Their Sibling
- Home All Day: Caring for a Child with Autism
- Autism Awareness: Tapping into Community Resources
- Advocating for Your Child at School: Scripts, Tips, and Legal Rights
- A Parent’s Guide to Occupational, Speech, and Behavioral Therapies
Honoring Veterans & Military Families
- Strengthening care for Veterans and their families
- Wellthy's Guide to VA Benefits
- VA Disability Compensation
- VA Aid & Attendance Benefit
- Civilian Health and Medical Program of the Department of Veterans Affairs (CHAMPVA)
- Wellthy’s Guide to VA Survivor Benefits
- VA Survivors Pension for Spouses
- Veterans Affairs Burials & Memorials
Wellthy Community is our peer network that enables members to connect online with others navigating similar caregiving journeys. It’s designed to foster connection and support, and to empower caregivers to share challenges, ideas, and resources—making caregiving feel a little less lonely.
After signing up for the Wellthy Community, members gain access to expert knowledge, advice from fellow caregivers, and monthly virtual support groups.
Topics featured in Wellthy community include:
Caregiver self-care & emotional wellbeing
- How do you take care of yourself?
- When do you experience guilt as a caregiver? How do you cope with that feeling?
- Care Clip: Recovering from losing your sense of self when caregiving
- How do you prioritize your mental health while balancing a career and caregiving duties?
- Care Clip: Signs of Caregiver Burnout & How to Prevent It
Planning & finance
- Care Clip: Legal Planning: Tips for Talking to Loved Ones & Family
- Strategies for getting siblings to contribute financially
- Care Clip: Understanding Key Legal Documents
Family dynamics & complex care needs
- How did you compassionately talk with your mom/dad about speaking to a doctor?
- Have you hired for in-home caregiver for an elder?
- Care Clips: Ensuring a smooth move to a living facility, or if they have dementia
LGBTQ+ inclusion & care support
- Obstacles LGBTQ+ individuals face in the healthcare system & how to be an ally
- How Wellthy can help you support your LGBTQIA+ loved ones
- Empowering your teen: A parent's guide to navigating unknown waters