Wellthy Marketing Site
Cancer caregiving
Campaign
August 2025
About the campaign
About the program
A cancer diagnosis touches every part of life — not just for the individual but for the entire family. Caregivers often take on a wide range of responsibilities, from coordinating treatments to managing side effects and emotional support. Employers can provide critical resources to help employees navigate this challenging time with confidence and care. Supporting caregivers through a cancer journey helps build a more compassionate, resilient workforce.
Promotion toolkit
Content toolkit
Find everything you need to promote the campaign to employees below.
Cancer caregiving: Supporting a loved one through diagnosis and recovery
Live and On Demand Webinar - 30 minutes
Caring for a loved one through a cancer diagnosis can be emotionally and logistically overwhelming. From juggling appointments to offering emotional support, caregivers are often left figuring it all out on their own. We invite you to join an upcoming event hosted by Wellthy, our benefit partner for care coordination: Caregiving through cancer: Supporting your loved one and yourself.
On August 20 at 12 pm ET / 9 am PT, experts from Wellthy’s Care Team will share guidance on how to manage the unpredictable nature of cancer care, show up in ways that honor your loved one’s wishes, and take care of your own well-being along the way.
Campaign messaging
- A cancer diagnosis can turn life upside down, not only for the individual, but for the people who love and care for them. Whether it’s managing specialist appointments or navigating long-term care options, you don’t have to figure it all out alone. Wellthy’s Care Coordinators can help families stay organized and supported throughout the cancer journey, from diagnosis to treatment and beyond. Wellthy also provides valuable resources, like this article, on how Wellthy recognizes and supports cancer caregivers.
- As a reminder, you and your family have access to Wellthy’s care support. Their Care Coordinators can help with everything from understanding a new diagnosis to coordinating treatment schedules, researching specialists, and supporting your loved one’s wishes every step of the way. Visit wellthy.com to learn more and open a Care Project to get personalized support today.
Evergreen messaging
- Employees and all of their family members have covered access to Wellthy, our caregiving concierge benefit. Whether you're supporting a loved one through cancer, managing routine healthcare needs, or coordinating long-term care, you can create a Care Project to get matched with a dedicated Wellthy Care Coordinator. Visit wellthy.com to learn more and get started.
- Wellthy, our caregiving concierge benefit, helps take care of the logistics so you can focus on being there for your loved ones. When you open a Care Project, you’ll be paired with a Care Coordinator who will help schedule appointments, communicate with providers, track medications, and organize ongoing care—especially helpful during something as complex as a cancer journey. Visit wellthy.com to open a Care Project today.
- Everyone will be a caregiver at some point, whether it's for a loved one navigating a serious diagnosis like cancer or helping a family member manage everyday health needs. That’s why we’ve partnered with Wellthy. Their team of care experts is here to support you and your family, no matter the situation. Visit wellthy.com to learn more and open a Care Project to get hands-on help today.
Campaign materials
- The heart of cancer care: Recognizing and supporting cancer caregivers
- How I battle burnout while caring for my father with cancer
On-demand videos
- Navigating tricky care conversations with loved ones and providers
- Care and coping: Understanding the types of grief that come with caregiving
Video content
- Wellthy members share their stories
- Wellthy member Kathy, caring for her father, brother and son
- Wellthy member James, caring for his wife
- Wellthy member Nicole, caring for her mother
- Solving time-sensitive issues amid a son's unique diagnosis
Virtual Support Groups
Virtual Support Groups are a great way for caregivers to come together and bond over the ups and downs of their caregiving journeys. Each session is moderated by experts from Wellthy’s Care Team. Topics repeat on a quarterly basis. Share the messages below to promote this month’s live Virtual Support Groups.
Managing a long-distance caregiving situation
Downloadable invitation graphic
- Supporting someone with a mental health diagnosis
Invitation template
We invite you to attend two Virtual Support Groups hosted by Wellthy, our benefit partner for care coordination: Managing a long-distance caregiving situation and Supporting someone with a mental health diagnosis. During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.