Wellthy Marketing Site
Caregiving beyond burnout
Campaign
April 2026
About the campaign
About the program
Caregiving can sometimes feel isolating, even though millions of others share the same journey. Building community and rediscovering purpose can help caregivers feel less isolated and more fulfilled—especially during the most demanding seasons.
This campaign is designed to help employees connect with other caregivers, tap into local and online communities, and find meaning in their day-to-day care routines. With Wellthy’s expertise, caregivers gain practical tools and trusted resources to help prevent burnout, strengthen resilience, and feel supported throughout their caregiving journey.
Promotion toolkit
Content toolkit
Find everything you need to promote the campaign to employees below.
Beyond Burnout: Finding Connection and Purpose in Caregiving
Live and On Demand Webinar - 30 minutes
Caregiving can be deeply meaningful, but it can also feel isolating and exhausting, especially when the demands never seem to let up. Balancing care responsibilities alongside work, family, and personal needs can take a real toll over time. We invite you to attend an upcoming webinar hosted by Wellthy, our benefit partner for care coordination:
Beyond Burnout: Finding Connection and Purpose in Caregiving
On Wednesday, April 15 at 12 pm ET / 9 am PT, experts from Wellthy’s Care Team will walk through guidance on ways to find and connect with caregiving communities, how sharing your story can bring meaning and reduce isolation, and practices for building purpose and joy into everyday caregiving.
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Campaign messaging
- Caregiving can be deeply meaningful, but it can also feel isolating, especially during long or demanding seasons. Many caregivers find themselves carrying emotional weight quietly, unsure where to turn for connection or support. Wellthy, our care coordination partner, helps caregivers move forward with greater clarity and support by offering expert guidance and trusted resources. Sign up to connect with a Care Coordinator who can help you explore supportive communities, identify next steps, and navigate the emotional and practical aspects of caregiving.
- Caregiving is not meant to be done alone. This month’s campaign from Wellthy focuses on helping caregivers build connection and rediscover purpose in their caregiving journey. From finding local and online caregiver communities to reflecting on meaning and identity beyond daily tasks, Wellthy is here to support caregivers in ways that help reduce burnout and foster resilience. Learn more here.
- As a reminder, your Wellthy benefit is designed to support caregivers through every stage of care. Whether you’re feeling overwhelmed, disconnected, or simply looking for additional support, Wellthy Care Coordinators can help you find resources, build community, and navigate caregiving with greater confidence. Visit wellthy.com to open a Care Project and get personalized support today.
Campaign materials
- The 6-Step Checklist: Finding balance in the Sandwich Generation
- How I battle burnout while caring for my father with cancer
- Wellthy member Shanna on juggling "Sandwich Generation" care responsibilities
- You’re Not Alone: How to Find (and Join) Local & Online Support Groups for Caregivers
- Self-Care Tips for Family Caregivers
- Self-Care Isn’t Selfish: Small Ways to Refuel When You’re Always “On”
Video content
- Care Clip: Signs of Caregiver Burnout & How to Prevent it
- Care Clip: 6 Respite care options for avoiding caregiver burnout
- Care Clip: Mental health during each phase of the caregiver lifecycle
- Support spotlight: Caregiver burnout while caring for mom