Wellthy Marketing Site
The hidden costs of caregiving
About the campaign
Caregiving often comes with unexpected financial strain. From medical expenses to reduced work hours, many employees are navigating significant costs while trying to provide the best care for their loved ones. This campaign offers practical strategies to help families plan ahead, access financial support, and ease the burden. Wellthy’s Care Coordinators can guide employees through budgeting, benefit programs, and cost-saving options.
Promotion toolkit
The cost of caregiving: Budgeting, planning & finding support for caregiving costs
Live and On Demand Webinar - 30 minutes
Many families face financial strain while caring for a loved one—whether from unexpected medical bills, reduced work hours, or ongoing out-of-pocket expenses. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: The cost of caregiving: Budgeting, planning, and finding support for caregiving costs
On September 17 at 12 pm ET / 9 am PT, experts from Wellthy’s Care Team will share tools and tips to help caregivers better manage expenses and find available support.
Campaign messaging
- Caregiving can come with real financial strain. From medical bills to lost income, many families struggle to manage care-related expenses on their own. Wellthy can help you track costs, explore available support, and find ways to reduce the burden without sacrificing the quality of care your loved one deserves. Wellthy also provides helpful resources, like this article, on financial support for caregivers.
- As a reminder, you and your family have access to Wellthy’s caregiving support. Their Care Coordinators can help you navigate financial planning, understand benefit programs, and find cost-effective care options. Visit wellthy.com to open a Care Project and get started today.
Evergreen messaging
- Employees and their family members have access to Wellthy, a caregiving support benefit. Whether they're helping a loved one recover from surgery, managing long-term care, or planning for future needs, they can open a Care Project and get hands-on support with time-consuming tasks.
- With Wellthy, no one has to manage caregiving alone. When a Care Project is opened, families are matched with a dedicated Care Coordinator who can assist with coordinating care, scheduling appointments, and navigating tough decisions.
- Everyone will be a caregiver at some point. That’s why Wellthy is available—to make the hard parts of caregiving easier. Whether caring for an aging parent or a loved one with a new diagnosis, Wellthy’s team can help manage the logistics and find the right support.
Campaign materials
- Financial support programs for caregivers
- Keeping costs down for the aging population
- The legal and financial conversation
- Understanding the ABCD's of Medicare
On-demand videos
- Navigating Financial Options for Aging Parents
- Cutting caregiver costs: Smart strategies for financial relief
Video content
- Wellthy members share their stories
- Wellthy member Kathy, caring for her father, brother and son
- Wellthy member James, caring for his wife
- Wellthy member Nicole, caring for her mother
- Solving time-sensitive issues amid a son's unique diagnosis
Virtual Support Groups
Virtual Support Groups are a great way for caregivers to come together and bond over the ups and downs of their caregiving journeys. Each session is moderated by experts from Wellthy’s Care Team. Topics repeat on a quarterly basis. Share the messages below to promote this month’s live Virtual Support Groups.
Navigating grief during a loss
Downloadable invitation graphic
- Parenting neurodivergent kids (or adults)
Invitation template
We invite you to attend two Virtual Support Groups hosted by Wellthy, our benefit partner for care coordination: Navigating grief during a loss and Parenting neurodivergent kids (or adults). During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.