# Dementia & Alzheimer’s care Campaign October 2024 ## About the campaign ## About the program Caring for a loved one with dementia or Alzheimer's disease demands significant time and energy from employees. Employers who provide support through care coordination, educational materials, and access to counseling services can alleviate overwhelming strain on these team members. Such compassionate assistance allows employees to better juggle professional responsibilities alongside personal caregiving duties, boosting morale and productivity across the workforce. ## Promotion toolkit ## Content toolkit Find everything you need to promote the campaign to employees below. ### An introduction to caring for someone with dementia or Alzheimer’s On-Demand · 60 minutes [Event registration page](https://go.wellthy.com/cross-client-10-09-2024-caring-for-someone-with-dementia-or-alzheimers) #### Invitation Template Families caring for a loved one with dementia or Alzheimer's face a unique set of challenges that comes with memory loss, such as confusion, wandering, and safety concerns. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: [**An introduction to caring for someone with dementia or Alzheimer's**](https://go.wellthy.com/cross-client-10-09-2024-caring-for-someone-with-dementia-or-alzheimers) On October 9th at 2 pm ET/11 am PT, experts from Wellthy’s Care Team will discuss unique considerations for families navigating dementia care, offer tips for managing tricky relationship dynamics with loved ones experiencing memory loss, and explain how Wellthy can assist families in navigating care related to Alzheimer’s and dementia. Invitation Graphic - [Download Graphic](https://go.wellthy.com/hubfs/2024%20Client%20Microsites%20-%20Downloadable%20invitation%20graphics/10.%20October%202024%20cross-client.png) #### Campaign Messaging Share the suggested template below in your internal channels, such as Slack, Teams, or company newsletters, to promote the campaign this month. Edit the [wellthy.com](/content/site-root.html) hyperlink to direct toward your company’s Wellthy landing page URL. - Care for a loved one with dementia brings a unique set of challenges as the disease progresses and new behaviors emerge. It’s common for family members to feel unsure about how to handle these situations in a constructive manner that also preserves their loved one's dignity, while reducing stress. In [this article](https://blog.wellthy.com/understanding-responding-common-dementia-behaviors), care experts from Wellthy (our benefit for care support) cover five common dementia behaviors and recommended responses for handling them. As a reminder, you and your entire family have access to Wellthy’s care support as a benefit. Their team of Care Coordinators are available to help you navigate care and diagnoses of all kinds and throughout any stage of life. They’ll even handle tasks on your behalf, including conducting research, vetting providers, making calls, filling out paperwork, and more. Visit [wellthy.com](/content/site-root.html) to learn more and open a Care Project to get hands-on assistance today. #### Evergreen Messaging Here are some other Wellthy blurbs that can be used at any time. Edit the hyperlink to direct toward your company’s Wellthy landing page URL. - Employees and all of their family members have covered access to Wellthy, our caregiving concierge benefit. No matter what situation you or one of your loved ones is navigating (e.g., routine healthcare, surgery, injury, illness, aging), you can create a Care Project to get matched with a dedicated Wellthy Care Coordinator who will handle time-consuming and confusing care tasks on your behalf. Visit [wellthy.com](/content/site-root.html) to learn more and open a Care Project today. - Wellthy, our caregiving concierge benefit, handles caregiving tasks on you and your family’s behalf. When you open a Care Project you’ll get matched with a Care Coordinator who will get to know your situation, find solutions, and get things on your to-do list done. This could include common tasks such as scheduling appointments with providers and refilling prescriptions, or more complex ones such as organizing a move into a living facility and hiring in-home care. You and all of your family members have covered access to Wellthy. Visit [wellthy.com](/content/site-root.html) to learn more and open a Care Project today. - Everyone will be a caregiver at some point in their lives, so we’ve partnered with Wellthy, our caregiving concierge benefit. Their team of care experts are available to you and your loved ones when navigating care needs in any stage of life. Whether it’s to care for an aging parent or grandparent, a son, daughter or spouse with a new diagnosis, or your own routine healthcare needs, open a Care Project to get dedicated and hands-on support. Visit [wellthy.com](/content/site-root.html) to learn more and open a Care Project today. #### Campaign Materials - [Understanding and responding to common dementia behaviors](https://blog.wellthy.com/understanding-responding-common-dementia-behaviors) #### Video Content - [Wellthy members share their stories](https://vimeo.com/manage/videos/783311303) - [Wellthy member Kathy, caring for her father, brother and son](https://vimeo.com/manage/videos/783311480) - [Wellthy member James, caring for his wife](https://vimeo.com/manage/videos/783311429) - [Wellthy member Nicole, caring for her mother](https://vimeo.com/manage/videos/783315983) - [Solving time-sensitive issues amid a son's unique diagnosis](https://vimeo.com/622687387) #### Uplift Sessions: Virtual support groups Uplift Sessions are a great way for caregivers to come together and bond over the ups and downs of their caregiving journeys. Each session is moderated by experts from Wellthy’s Care Team. Share the messages below to promote this month’s live Uplift Sessions. - October 17th: Caring for someone with dementia - [Downloadable invitation graphic](https://go.wellthy.com/hubfs/2024%20Client%20Microsites%20-%20Downloadable%20invitation%20graphics/10.17.24%20Uplift.png) - October 23rd: Recognizing and overcoming caregiver burnout - [Downloadable invitation graphic](https://go.wellthy.com/hubfs/2024%20Client%20Microsites%20-%20Downloadable%20invitation%20graphics/10.23.24%20Uplift.png) #### Invitation template: We invite you to attend two Uplift Sessions (virtual support groups) hosted by Wellthy, our benefit partner for care coordination: [**Caring for someone with dementia**](https://community.wellthy.com/en/events/97-%EF%B8%8F%E2%80%8D-uplift-session-caring-for-someone-with-dementia) and [**Recognizing and overcoming caregiver burnout**](https://community.wellthy.com/en/events/98-%EF%B8%8F%E2%80%8D-uplift-session-recognizing-and-overcoming-caregiver-burnout) During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.