Wellthy Marketing Site
Balancing care across generations
Campaign
November 2025
About the campaign
About the program
Many employees are balancing care for both children and aging parents. The demands of multigenerational caregiving can be overwhelming, especially when combined with work and personal responsibilities. This campaign supports employees caught in the middle—offering practical ways to manage time, ask for help, and care for themselves while juggling it all. Wellthy provides guidance and hands-on help across all generations of care.
Promotion toolkit
Content toolkit
Find everything you need to promote the campaign to employees below.
Webinar Messaging Resources Community
The Sandwich Generation: Caring for kids and aging parents
Live and On Demand Webinar - 30 minutes
Caring for both kids and aging parents can feel like being pulled in all directions. Many families are navigating these demands with little support. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: The Sandwich Generation: Caring for kids and aging parents
On November 19 at 12 pm ET / 9 am PT experts from Wellthy’s Care Team will share tools for managing competing priorities and finding support that works for the whole family.
Campaign messaging
- If you’re caring for both children and aging parents, you’re not alone. Wellthy helps families juggle multigenerational care by coordinating appointments, researching care options, and easing the day-to-day logistics. Their Care Coordinators understand how demanding this stage of life can be. Wellthy also provides helpful resources, like this article, on juggling Sandwich Generation care responsibilities.
- As a reminder, you and your family have access to Wellthy’s caregiving support. Their Care Coordinators can help you manage responsibilities across generations, set boundaries, and involve other family members in care. Visit wellthy.com to open a Care Project and get started today.
Evergreen messaging
- Employees and their family members have access to Wellthy, a caregiving support benefit. Whether they're helping a loved one recover from surgery, managing long-term care, or planning for future needs, they can open a Care Project and get hands-on support with time-consuming tasks.
- With Wellthy, no one has to manage caregiving alone. When a Care Project is opened, families are matched with a dedicated Care Coordinator who can assist with coordinating care, scheduling appointments, and navigating tough decisions.
- Everyone will be a caregiver at some point. That’s why Wellthy is available—to make the hard parts of caregiving easier. Whether caring for an aging parent or a loved one with a new diagnosis, Wellthy’s team can help manage the logistics and find the right support.
Campaign materials
On-demand videos
Video content
- Wellthy members share their stories
- Wellthy member Kathy, caring for her father, brother and son
- Wellthy member James, caring for his wife
- Wellthy member Nicole, caring for her mother
- Solving time-sensitive issues amid a son's unique diagnosis
Virtual Support Groups
Virtual Support Groups are a great way for caregivers to come together and bond over the ups and downs of their caregiving journeys. Each session is moderated by experts from Wellthy’s Care Team. Topics repeat on a quarterly basis. Share the messages below to promote this month’s live Virtual Support Groups.
Managing a long-distance caregiving situation
Downloadable invitation graphic
- Supporting someone with a mental health diagnosis
Invitation template
We invite you to attend two Virtual Support Groups hosted by Wellthy, our benefit partner for care coordination: Managing a long-distance caregiving situation and Supporting someone with a mental health diagnosis. During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.