Wellthy Marketing Site
Preparing for the holiday season
Campaign
November 2024
About the campaign
About the program
The holiday season adds extra demands on employees juggling care responsibilities. Providing resources to help team members navigate scheduling challenges, travel logistics, and respite care options during this busy time demonstrates an employer's support beyond the workplace. Such considerations ease stressors for caregiver employees, allowing them to feel present at work and home.
Promotion toolkit
Content toolkit
Find everything you need to promote the campaign to employees below.
Webinar Messaging Resources Community
Navigating holiday stress as a family caregiver
On-Demand - 60 minutes
Invitation template
Balancing caregiving duties with the heightened emotions and responsibilities of the holiday season can increase stress levels for family caregivers. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: Navigating holiday stress as a family caregiver
On November 6th at 2 pm ET/11 am PT, experts from Wellthy’s Care Team will discuss strategies for enjoying the holiday season despite the stress that family and caregiving duties may bring.
Invitation graphic
Campaign Messaging
Share the suggested template below in your internal channels, such as Slack, Teams, or company newsletters, to promote the campaign this month. Edit the wellthy.com hyperlink to direct toward your company’s Wellthy landing page URL.
- The holiday season brings celebrations and beloved traditions, but it can also add extra stress for those juggling family care responsibilities, or care needs of their own. Wellthy, our benefit for care support, published this article which offers helpful guidance on finding the right balance between your care responsibilities, prioritizing your personal well-being, and enjoying the holiday merriment over the final weeks of the year.
As a reminder, you and your entire family have access to Wellthy’s care support as a benefit. Through their concierge service, their team of Care Coordinators will act as a personal advocate for you and your loved ones in the healthcare system. They’ll even handle time-consuming tasks on your behalf, including conducting research, vetting providers, making calls, filling out paperwork, appealing bills, and more. Visit wellthy.com to learn more and open a Care Project to get hands-on assistance today.
Evergreen messaging
Here are some other Wellthy blurbs that can be used at any time. Edit the hyperlink to direct toward your company’s Wellthy landing page URL.
- Employees and all of their family members have covered access to Wellthy, our caregiving concierge benefit. No matter what situation you or one of your loved ones is navigating (e.g., routine healthcare, surgery, injury, illness, aging), you can create a Care Project to get matched with a dedicated Wellthy Care Coordinator who will handle time-consuming and confusing care tasks on your behalf. Visit wellthy.com to learn more and open a Care Project today.
- Wellthy, our caregiving concierge benefit, handles caregiving tasks on you and your family’s behalf. When you open a Care Project you’ll get matched with a Care Coordinator who will get to know your situation, find solutions, and get things on your to-do list done. This could include common tasks such as scheduling appointments with providers and refilling prescriptions, or more complex ones such as organizing a move into a living facility and hiring in-home care. You and all of your family members have covered access to Wellthy. Visit wellthy.com to learn more and open a Care Project today.
- Everyone will be a caregiver at some point in their lives, so we’ve partnered with Wellthy, our caregiving concierge benefit. Their team of care experts are available to you and your loved ones when navigating care needs in any stage of life. Whether it’s to care for an aging parent or grandparent, a son, daughter or spouse with a new diagnosis, or your own routine healthcare needs, open a Care Project to get dedicated and hands-on support. Visit wellthy.com to learn more and open a Care Project today.
Campaign Materials
- Juggling caregiving duties with holiday cheer
Video content
- Wellthy members share their stories
- Wellthy member Kathy, caring for her father, brother and son
- Wellthy member James, caring for his wife
- Wellthy member Nicole, caring for her mother
- Solving time-sensitive issues amid a son's unique diagnosis
Uplift Sessions: Virtual support groups
Uplift Sessions are a great way for caregivers to come together and bond over the ups and downs of their caregiving journeys. Each session is moderated by experts from Wellthy’s Care Team. Share the messages below to promote this month’s live Uplift Sessions.
- November 13th: Balancing tricky family dynamics
- Downloadable Invitation Graphic
- November 21st: Setting boundaries with family members
- Downloadable Invitation Graphic
