Taking care of yourself while caring for others

Campaign

May 2026

About the campaign

Caregiving can be mentally and emotionally demanding. From managing daily tasks to navigating complex decisions and emotions, it’s common to feel overwhelmed or stretched thin. Over time, this constant pressure can lead to stress and analysis paralysis that impact both wellbeing and confidence.

In recognition of Mental Health Awareness Month, this campaign is designed to help lighten that mental load for employees. Wellthy provides practical tools, resources, and guidance to support emotional resilience, reduce stress, and make caregiving decisions feel more manageable.

It’s a reminder that with Wellthy, caregivers don’t have to navigate caring for their loved ones alone.

Promotion toolkit

Content toolkit

Find everything you need to promote the campaign to employees below.

The Mental Load of Care: Managing Stress, Guilt, and Decision Fatigue

Live and On Demand Webinar - 30 minutes

Event registration page

Caregiving often means juggling countless tasks, emotions, and decisions, leaving many feeling mentally and emotionally exhausted. The constant need to plan, choose, and anticipate can lead to stress, guilt, and what’s known as “decision fatigue.” We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: The Mental Load of Care: Managing Stress, Guilt, and Decision Fatigue.

On Wednesday, May 20 at 12 pm ET / 9 am PT, Wellthy care experts will explore strategies to lighten the mental load, set realistic expectations, and build emotional resilience while caring for others. You’ll also have a chance to ask questions during a live Q&A at the end of the session.

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Campaign messaging

• The mental load of caregiving is real. From constant decisions to emotional pressure, caregivers often carry more than they realize—leading to stress and decision fatigue over time. Wellthy, our care coordination partner, helps you sort through complex choices and focus on what matters most. Sign up to connect with a Care Coordinator who can help you navigate care decisions, set realistic expectations, and reduce the stress.
• Caring for someone you love often comes with guilt and self-imposed pressure to do everything “right.” Many caregivers struggle to balance their own needs with the needs of others. For Mental Health Awareness Month, Wellthy is focusing on managing the emotional side of caregiving by offering guidance and strategies to help you release guilt, build resilience, and protect your mental and emotional health. Learn more.
• As a reminder, your Wellthy benefit is here to support you through the emotional challenges of caregiving—not just the logistics. Whether you’re feeling overwhelmed by decisions or carrying the weight of stress and guilt, Wellthy Care Coordinators can help you create a care plan that supports both you and your loved ones. Visit wellthy.com to open a Care Project and get personalized support today.

Evergreen messaging

• Your partner in complex care. Employees and their family members have access to Wellthy, a caregiving support benefit. Whether you are navigating a new diagnosis, coordinating long-term care, or helping a loved one recover from surgery, you can open a Care Project to get hands-on support with time-consuming tasks.
• You don’t have to be a care expert; you just need one on your side. Wellthy is here to reduce the logistical and emotional burden of caregiving. From finding reliable providers to organizing medical records, Wellthy helps families find the support they need for everyday life.
• With Wellthy, you get personalized support for every stage of care. When you open a Care Project with Wellthy, you are matched with a dedicated Care Coordinator. Your Coordinator acts as an extension of your family, helping to organize appointments, communicate with providers, and keep your care plan on track so you can focus on what matters most. Think of them as your trusted partner or co-pilot to help you navigate the logistical and administrative aspects of caring for your loved ones.