Pet care, because pets are family, too

Campaign

March 2026

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About the campaign

About the program

Pets are beloved members of the family, but their care adds demands to an already full plate. From vet visits to daily routines, balancing pet care with personal or family caregiving can be a lot to manage without clear guidance.

This campaign is designed to help employees simplify pet care at every stage, so they can plan ahead, make informed decisions, and feel confident supporting their pet’s well-being. With Wellthy’s expertise, they will gain practical tools and trusted resources to navigate pet care with clarity, ensuring their pets are cared for, just like the family members they are.

Promotion toolkit

Content toolkit

Find everything you need to promote the campaign to employees below.

Part of the Family: Simplifying Pet Care for Every Stage of Life

Live and On Demand Webinar - 30 minutes

Event registration page

Pets are beloved members of the family, but their care adds demands to an already full plate. From vet visits to daily routines, balancing pet care with personal or family caregiving can be a lot to manage. We invite you to attend an upcoming webinar hosted by Wellthy, our benefit partner for care coordination: Part of the Family: Simplifying Pet Care for Every Stage of Life

On Wednesday, March 18 at 12 pm ET / 9 am PT, experts from Wellthy’s Care Team will walk through guidance on organizing pet care, planning for emergencies, and keeping your furry loved ones healthy and happy through every life stage.

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Campaign messaging

• Pets are beloved members of the family, but their care adds demands to an already full plate. From vet visits to daily routines, balancing pet care with personal or family caregiving can be a lot to manage. Sign up to connect with a Wellthy Care Coordinator who can guide you through organizing pet care, planning for emergencies, and keeping your furry loved ones healthy and happy through every life stage.
• Pet care is part of Wellthy’s caregiving concierge. From veterinary care and insurance guidance to boarding, housing transitions, and emergencies, Wellthy supports families in caring for every member of the household—pets included. This month’s campaign highlights how Wellthy helps simplify pet care at every stage. Log in to get started.
• As a reminder, you and your family have access to Wellthy’s caregiving support. Wellthy Care Coordinators can help you navigate pet care resources, find trusted providers, and build a plan that supports your pet’s needs at every stage of life. Visit wellthy.com to enroll or log in, and open a Care Project to get started with pet care support today.

Campaign-specific Slack/Teams messaging

• Caring for a pet takes careful planning and coordination. Join Wellthy’s upcoming webinar, Part of the Family: Simplifying Pet Care for Every Stage of Life, to learn practical ways to navigate pet care with more confidence. Details at this link.
• Looking for ways to make pet care feel more manageable? Join Wellthy’s upcoming webinar to learn how to plan ahead, access trusted resources, and simplify the logistics of caring for your pet. Register here: at this link.

Evergreen messaging

• Your partner in care for the whole household. Employees and their family members have access to Wellthy, a caregiving support benefit. Whether you’re coordinating care for a loved one, managing ongoing health needs, or navigating pet care alongside human care, you can open a Care Project to get hands-on support with time-consuming tasks and complex decisions.
• Care doesn’t always fit neatly into one category. Families often juggle multiple responsibilities at once—from supporting loved ones to managing everyday logistics, including care for the pets. Wellthy is here to help families navigate care with clarity, confidence, and less stress.
• Care often comes with many moving pieces and little time to sort them out. Wellthy supports families by helping them make sense of care decisions and manage the practical details that can feel overwhelming. When you open a Care Project, you’re matched with a dedicated Care Coordinator who helps evaluate options, coordinate next steps, and adapt plans as needs evolve. With Wellthy’s support, families can move forward feeling organized, informed, and supported—without carrying the burden alone.

Campaign materials

• Because pets are family, too: Meet Wellthy’s new Pet Care Concierge
• Annual & Preventive Care Checklist for Dogs and Cats
• Keeping Pets Mentally Stimulated: Activities Beyond Walks and Toys
• How to Adapt Your Home for an Aging or Disabled Pet
• Seasonal Pet Care Tips: Heat Safety, Cold Weather Precautions, and Holiday Hazards
• What to Know About Pet Insurance: Is It Worth It and How to Choose a Plan?
• Pet First Aid 101: What Every Owner Should Have on Hand for Emergencies
• Helping Pets Adjust to Change: Moving, New Family Members, or Return to Office
• Traveling with Pets: Airline, Road Trip, and International Considerations
• Pets: Assessing Quality of Life & When It's Time to Say Goodbye
• Grief and Loss: Coping with the Death of a Pet and Supporting Kids Through It

Invitation template

We invite you to attend two Virtual Support Groups hosted by Wellthy, our benefit partner for care coordination: "Navigating Grief Before, During, and After Loss." and "Connecting with Parents of Neurodiverse Children and Adults"

During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.