Wellthy Marketing Site

A care guide for dementia

About the campaign

Caring for someone with dementia can feel overwhelming as needs change for your loved one and new challenges arise. From safety concerns and daily routines to communication and emotional strain, caregivers are often asked to adapt continuously while balancing compassion with practical realities.

This campaign from Wellthy focuses on providing guidance, support, and reassurance for families navigating dementia care. Through expert insight and practical strategies, caregivers can learn from Wellthy's team of experts how to create structure and safety, communicate with greater confidence and calm, and access resources that support both their loved ones’ dignity and their own wellbeing throughout the caregiving journey.

Promotion toolkit

Content toolkit

Find everything you need to promote the campaign to employees below.

A Care Guide for Dementia: Strategies, Support, and Self-Care

Live and On Demand Webinar - 30 minutes

Caring for someone with dementia brings unique challenges that evolve over time, from memory loss and safety concerns to changing family dynamics. It can be difficult to balance compassion with the realities of daily care responsibilities. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: A Care Guide for Dementia: Strategies, Support, and Self-Care.

On Wednesday, June 17 at 12 pm ET / 9 am PT, Wellthy care experts will offer practical advice to navigate the stages of dementia, support your loved one with dignity, and care for yourself throughout the journey. You’ll also have a chance to ask questions during a live Q&A at the end of the session.

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Campaign messaging

Dementia care often requires families to make decisions without a clear roadmap. From safety planning to daily routines, the uncertainty can feel overwhelming. Wellthy, our care coordination partner, helps you move forward with clarity by providing expert guidance and hands-on support.
Dementia caregiving requires both compassion and structure. This month’s campaign from Wellthy focuses on practical strategies to support your loved one with dignity while caring for yourself along the way.
As a reminder, your Wellthy benefit is designed to support families throughout the dementia caregiving journey. Whether you are navigating a new diagnosis or managing evolving care needs, Wellthy Care Coordinators can help you find resources, plan for future stages, and take administrative tasks off your plate.

Campaign-specific Slack/Teams messaging

Caring for someone with dementia can be challenging as needs change over time. Join Wellthy’s upcoming webinar to learn practical strategies for daily care, communication, and caregiver support.
Dementia caregiving is a journey—and you don’t have to navigate it alone. Join Wellthy for an upcoming webinar focused on practical strategies, support, and self-care for dementia caregivers.

Evergreen messaging

Your partner in complex care. Employees and their family members have access to Wellthy, a caregiving support benefit. Whether you are navigating a new diagnosis or coordinating long-term care, you can open a Care Project to get hands-on support with time-consuming tasks.
You don’t have to be a care expert; you just need one on your side. Wellthy is here to reduce the logistical and emotional burden of caregiving. From finding reliable providers to organizing medical records, Wellthy helps families find the support they need for everyday life.
With Wellthy, you get personalized support for every stage of care. When you open a Care Project with Wellthy, you are matched with a dedicated Care Coordinator. Your Coordinator acts as an extension of your family, helping to organize appointments, communicate with providers, and keep your care plan on track so you can focus on what matters most.

Campaign materials

Video content

Care Clip: Warning Signs of Dementia & Alzheimer's
Care Clip: Why You Should Get a Dementia Diagnosis