Wellthy Marketing Site
Navigating dementia: Supporting brain health and meaningful activities
About the campaign
Caring for someone with dementia presents unique challenges that require specialized knowledge and skills. Employers can support their workforce by providing resources on dementia care, helping employees to navigate these complexities with confidence. By addressing the needs of caregivers, organizations can foster a healthier, more engaged workforce.
Promotion toolkit
Content toolkit
Find everything you need to promote the campaign to employees below.
Navigating dementia: Supporting brain health and meaningful activities
Live and On Demand Webinar - 30 minutes
Caring for a loved one with dementia presents unique challenges, from managing their care to keeping them engaged in meaningful activities. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: Supporting brain health and meaningful activities
On June 18th at 12 pm ET / 9 am PT, experts from Wellthy’s Care Team will discuss practical dementia care strategies, activities that promote well-being, and ways to use technology for long-distance caregiving.
Campaign messaging
- Caring for a loved one with dementia brings unique challenges, especially when it comes to finding meaningful activities and supporting their brain health. Wellthy’s Care Coordinators can help you discover engaging options, whether you’re nearby or caregiving from afar. Wellthy also provides valuable resources, like this article, on creating meaningful experiences for those with dementia.
- As a reminder, you and your family have access to Wellthy’s care support. Their Care Coordinators are available to assist with dementia care needs, helping you provide the best support for your loved ones. Visit wellthy.com to learn more and open a Care Project to get hands-on assistance with care today.
Evergreen messaging
- Employees and all of their family members have covered access to Wellthy, our caregiving concierge benefit. No matter what situation you or one of your loved ones is navigating (e.g., routine healthcare, surgery, injury, illness, aging), you can create a Care Project to get matched with a dedicated Wellthy Care Coordinator who will handle time-consuming and confusing care tasks on your behalf. Visit wellthy.com to learn more and open a Care Project today.
- Wellthy, our caregiving concierge benefit, handles caregiving tasks on you and your family’s behalf. When you open a Care Project you’ll get matched with a Care Coordinator who will get to know your situation, find solutions, and get things on your to-do list done. This could include common tasks such as scheduling appointments with providers and refilling prescriptions, or more complex ones such as organizing a move into a living facility and hiring in-home care. You and all of your family members have covered access to Wellthy. Visit wellthy.com to learn more and open a Care Project today.
- Everyone will be a caregiver at some point in their lives, so we’ve partnered with Wellthy, our caregiving concierge benefit. Their team of care experts are available to you and your loved ones when navigating care needs in any stage of life. Whether it’s to care for an aging parent or grandparent, a son, daughter or spouse with a new diagnosis, or your own routine healthcare needs, open a Care Project to get dedicated and hands-on support. Visit wellthy.com to learn more and open a Care Project today.
Campaign materials
On-demand videos
- When to employ therapeutic fibbing
- Including your Loved One with Dementia in Holiday Dinner Conversations
Video content
- Wellthy members share their stories
- Wellthy member Kathy, caring for her father, brother and son
- Wellthy member James, caring for his wife
- Wellthy member Nicole, caring for her mother
- Solving time-sensitive issues amid a son's unique diagnosis
Virtual Support Groups
Virtual Support Groups are a great way for caregivers to come together and bond over the ups and downs of their caregiving journeys. Each session is moderated by experts from Wellthy’s Care Team. Topics repeat on a quarterly basis. Share the messages below to promote this month’s live Virtual Support Groups.
Navigating grief during a loss
- Downloadable invitation graphic
- Parenting neurodivergent kids (or adults)
Invitation template
We invite you to attend two Virtual Support Groups hosted by Wellthy, our benefit partner for care coordination: Navigating grief during a loss and Parenting neurodivergent kids (or adults). During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.