Wellthy Marketing Site
The language of care
About the campaign
Employers who prioritize supporting their employees in communicating about healthcare and caregiving responsibilities can foster a more productive workforce. When provided with resources to demystify healthcare concepts and advocate for themselves or their loved ones, individuals will confidently access care, reduce frustration, and feel more focused at work.
Promotion toolkit
Content toolkit
Find everything you need to promote the campaign to employees below.
Navigating tricky care conversations with loved ones and providers
On-Demand · 45 minutes
Responding to immediate care moments
Caregivers often face the challenge of having difficult conversations with family members, medical providers, and even with the person(s) they are caring for. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: Navigating tricky care conversations with loved ones and providers
On July 24th at 2 pm ET/11 am PT, experts from Wellthy’s Care Team will explore factors that may cause resistance to difficult caregiving conversations and how to manage these discussions to make them as productive and straightforward as possible.
Invitation graphic
Campaign Messaging
Share the suggested template below in your internal channels, such as Slack, Teams, or company newsletters, to promote the campaign this month. Edit the wellthy.com hyperlink to direct toward your company’s Wellthy landing page URL.
- Care responsibilities are a reality that touches every team member at some point. By proactively discussing needs like flexible schedules, working remotely, or adjusting project timelines, employees who are caring can balance a strong work commitment while addressing responsibilities for their family, or themselves. Wellthy, our care concierge benefit, published this article that shares communication tips for discussing care needs and responsibilities at work.
As a reminder, you and your entire family have access to Wellthy for care support. Their team of Care Coordinators can help with tasks related to aging, routine care needs, in-home care, medical bills, and more. Visit wellthy.com to learn more and open a Care Project to get hands-on assistance with care today.
- [1-3 sentence snippet with hyperlink ]
Evergreen messaging
Here are some other Wellthy blurbs that can be used at any time. Edit the hyperlink to direct toward your company’s Wellthy landing page URL.
- Employees and all of their family members have covered access to Wellthy, our caregiving concierge benefit. No matter what situation you or one of your loved ones is navigating (e.g., routine healthcare, surgery, injury, illness, aging), you can create a Care Project to get matched with a dedicated Wellthy Care Coordinator who will handle time-consuming and confusing care tasks on your behalf. Visit wellthy.com to learn more and open a Care Project today.
- Wellthy, our caregiving concierge benefit, handles caregiving tasks on you and your family’s behalf. When you open a Care Project you’ll get matched with a Care Coordinator who will get to know your situation, find solutions, and get things on your to-do list done. This could include common tasks such as scheduling appointments with providers and refilling prescriptions, or more complex ones such as organizing a move into a living facility and hiring in-home care. You and all of your family members have covered access to Wellthy. Visit wellthy.com to learn more and open a Care Project today.
- Everyone will be a caregiver at some point in their lives, so we’ve partnered with Wellthy, our caregiving concierge benefit. Their team of care experts are available to you and your loved ones when navigating care needs in any stage of life. Whether it’s to care for an aging parent or grandparent, a son, daughter or spouse with a new diagnosis, or your own routine healthcare needs, open a Care Project to get dedicated and hands-on support. Visit wellthy.com to learn more and open a Care Project today.
Campaign Materials
Video Content
- Wellthy members share their stories
- Wellthy member Kathy, caring for her father, brother and son
- Wellthy member James, caring for his wife
- Wellthy member Nicole, caring for her mother
- Solving time-sensitive issues amid a son's unique diagnosis
Uplift Sessions: Virtual support groups
Uplift Sessions are a great way for caregivers to come together and bond over the ups and downs of their caregiving journeys. Each session is moderated by experts from Wellthy’s Care Team. Share the messages below to promote this month’s live Uplift Sessions.
- July 10th: Recognizing and overcoming caregiver burnout
- July 18th: Discussing care needs with someone in denial
Invitation template:
We invite you to attend two Uplift Sessions (virtual support groups) hosted by Wellthy, our benefit partner for care coordination: Recognizing and overcoming caregiver burnout and Discussing care needs with someone in denial
During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.