Wellthy Marketing Site

Caring in a digital world

About the campaign

Caregiving today often involves more than conversations and coordination — it also includes navigating a growing world of apps, platforms, and digital tools. This campaign helps employees cut through the noise and learn which technologies can genuinely ease day-to-day care. With Wellthy’s guidance, families can stay informed, connected, and supported.

Promotion toolkit

Find everything you need to promote the campaign to employees below.

The Digital Caregiver: Apps, AI, and resources that simplify care today

Live and On Demand Webinar - 30 minutes

Event registration page

Technology is reshaping how families manage care—from staying organized to staying connected across busy schedules. But with so many apps, platforms, and AI tools available, it can be hard to know which ones truly make life easier. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: The Digital Caregiver: Apps, AI, and Resources That Simplify Care Today .

On Wednesday, January 21 at 12 pm ET / 9 am PT, experts from Wellthy’s Care Team will walk through helpful tools, share practical ways technology can support caregiving, and offer guidance on choosing what works best for your family.

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Campaign messaging

The right technology can turn caregiving chaos into clarity. Wellthy, our benefit partner for care coordination, can help you find and use the tools that make life easier. Sign up to connect with a Wellthy Care Coordinator who can guide you in choosing the best apps, setting up digital tools that help to care from afar, and staying connected with your loved ones and care team.
Technology plays an increasingly important role in how families manage care—from coordinating appointments to staying connected and tracking health. With so many apps, platforms, and AI tools available, it can be hard to know which ones truly help. This month’s campaign from Wellthy shines a light on the tools that can make caregiving simpler, more organized, and less stressful.
As a reminder, you and your family have access to Wellthy’s caregiving support. Wellthy Care Coordinators can help you sort through digital resources, recommend trusted tools, and build a plan that uses technology to support your family’s day-to-day needs. Visit wellthy.com to enroll or log in, and open a Care Project to get started with care support today.

Campaign-specific Slack/Teams messaging

Caregiving often involves juggling appointments, information, and staying connected across busy schedules. Join Wellthy’s upcoming January 21 webinar to learn practical ways technology can make care feel a little more manageable. Details at this link.
Looking for ways to make day-to-day caregiving easier? Wellthy’s January 21 webinar will share simple strategies for staying organized and informed using everyday technology. You can register for the webinar at this link.

Evergreen messaging

Employees and their family members have access to Wellthy, a caregiving support benefit. Whether helping a loved one recover from surgery, coordinating long-term care, or navigating a new diagnosis, employees and family members can open a Care Project and get hands-on support with complex, time-consuming tasks.
Everyone will be a caregiver at some point. Wellthy is here to make that journey easier—reducing the logistical burden and helping families find reliable support for their everyday needs.
With Wellthy, families never have to manage caregiving alone. When a Care Project is opened, you’re matched with a dedicated Care Coordinator who can help organize appointments, communicate with providers, gather resources, and keep everything on track.

Campaign materials

Video content

Care Clip: Technology for medical needs
What New Technologies Help Seniors at Home? (Elder Care Support Network)

Invitation template

We invite you to attend two Virtual Support Groups hosted by Wellthy, our benefit partner for care coordination: " Managing dementia, Parkinson's, and age-related conditions" and " Coping with long-distance care challenges."

During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.