Wellthy Marketing Site
Supporting our aging loved ones’ care
About the campaign
Employers play a vital role in supporting employees as they navigate the complexities of caring for aging loved ones. By offering resources that help identify when additional care is needed, employers demonstrate their commitment to employee well-being. Providing guidance on these sensitive issues not only helps employees manage their responsibilities more effectively but also fosters a supportive workplace culture.
Promotion toolkit
Find everything you need to promote the campaign to employees below.
Subtle signs your aging loved one needs more support
On-Demand - 30 minutes
Whether at home or in a care facility, identifying the signs and knowing how to approach the conversation with care and compassion are key to making the right decisions. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: Subtle signs your aging loved one needs more support
Watch our webinar to explore the common signs your loved one may need additional support and how to find the right care options that suit their unique needs.
Campaign messaging
- It’s those small changes—a forgotten appointment, a struggle with daily tasks, or a harder time moving around—that signal your aging loved one may need more support. Wellthy’s Care Coordinators can help you spot these signs and guide you through the next steps with care and compassion. Wellthy offers valuable resources, including this article, to help you identify when more help might be needed.
- As a reminder, you and your family have access to Wellthy’s care support. Their team of Care Coordinators is here to assist with navigating options for in-home care or finding appropriate facilities, allowing you to focus on what matters most.
Evergreen messaging
- Employees and all of their family members have covered access to Wellthy, our caregiving concierge benefit. No matter what situation you or one of your loved ones is navigating (e.g., routine healthcare, surgery, injury, illness, aging), you can create a Care Project to get matched with a dedicated Wellthy Care Coordinator who will handle time-consuming and confusing care tasks on your behalf.
- Wellthy, our caregiving concierge benefit, handles caregiving tasks on you and your family’s behalf. When you open a Care Project you’ll get matched with a Care Coordinator who will get to know your situation, find solutions, and get things on your to-do list done. This could include common tasks such as scheduling appointments with providers and refilling prescriptions, or more complex ones such as organizing a move into a living facility and hiring in-home care. You and all of your family members have covered access to Wellthy.
- Everyone will be a caregiver at some point in their lives, so we’ve partnered with Wellthy, our caregiving concierge benefit. Their team of care experts are available to you and your loved ones when navigating care needs in any stage of life. Whether it’s to care for an aging parent or grandparent, a son, daughter or spouse with a new diagnosis, or your own routine healthcare needs, open a Care Project to get dedicated and hands-on support.
Campaign materials
- Don’t ignore these six signs that your aging loved one needs more support
- Prepare to care: Planning for caregiving responsibilities
On-demand videos
- Determining When Aging Family Members Need Extra Support
- 6 tips to start discussing moving your loved one to a facility
- Navigating tricky care conversations with loved ones and providers
Video content (webinars, Care Clips)
- Wellthy members share their stories
- Wellthy member Kathy, caring for her father, brother and son
- Wellthy member James, caring for his wife
- Wellthy member Nicole, caring for her mother
- Solving time-sensitive issues amid a son's unique diagnosis
Virtual Support Groups
Virtual Support Groups are a great way for caregivers to come together and bond over the ups and downs of their caregiving journeys. Each session is moderated by experts from Wellthy’s Care Team. Topics repeat on a quarterly basis. Share the messages below to promote this month’s live Virtual Support Groups.
- Managing dementia, Parkinson’s, and age-related conditions
- Recognizing and overcoming caregiver burnout
Invitation template:
We invite you to attend two Virtual Support Groups hosted by Wellthy, our benefit partner for care coordination: Managing dementia, Parkinson’s, and age-related conditions and Recognizing and overcoming caregiver burnout. During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.