The cost of caring

Campaign

February 2026

About the campaign

About the program

Caregiving is often more than a labor of love—it carries a significant impact on your financial health, career trajectory, and long-term security. From navigating out-of-pocket expenses to managing career interruptions, the logistical side of care can feel overwhelming without a clear roadmap.

This campaign is designed to help you anticipate the hidden costs of care and build a plan that protects your family’s future. With Wellthy’s expertise, you can learn to balance your professional goals with your caregiving responsibilities, ensuring you have the tools and resources needed for lasting stability.

Promotion toolkit

Content toolkit

Find everything you need to promote the campaign to employees below.

Webinar Messaging Resources Community

The price of care: Planning for health, family, and finances

Live and On Demand Webinar - 30 minutes

Event registration page

Caregiving often comes with unexpected financial, emotional, and time-related costs. From out-of-pocket bills to reduced work hours or career interruptions, balancing financial stability while caregiving can be overwhelming, especially without a clear plan. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: The Price of Care: Planning for Health, Family, and Finances. \ ‍ On Wednesday, February 18 at 12 pm ET / 9 am PT, experts from Wellthy’s Care Team will explore how to anticipate the impact of caregiving while protecting your family’s future.

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Campaign messaging

• Financial peace of mind is part of the care plan. Caregiving often brings hidden costs, from out-of-pocket medical bills to the impact on your long-term career goals. Wellthy, our care coordination partner, helps you build a roadmap to manage these expenses while keeping your family’s future secure. Sign up to connect with a Care Coordinator who can help you navigate benefits, budget for care, and protect your financial well-being.
• Balancing work and care shouldn't feel like a trade-off. Many families face reduced work hours or career interruptions when a loved one needs support. This month, Wellthy is focusing on "The Price of Care"—providing the tools and expert guidance you need to balance your professional ambitions with your family’s care needs. Learn more.
• As a reminder, your Wellthy benefit is designed to help you plan ahead. Whether you are managing current care costs or looking toward the future, Wellthy Care Coordinators can help you find resources, maximize your benefits, and create a sustainable plan for your family’s finances. Visit wellthy.com to open a Care Project and start securing your future today.

Campaign-specific Slack/Teams messaging

• Caregiving is often a labor of love, but it also comes with real financial and time-related costs. Join Wellthy’s webinar on February 18 to learn how to anticipate these expenses and protect your family’s financial future. Details at this link.
• Struggling to balance work goals with caregiving responsibilities? You aren't alone. Wellthy’s upcoming webinar on February 18 will share practical strategies for managing the "Price of Care" without sacrificing your career or financial stability. Register here at this link.

Evergreen messaging

• Your partner in complex care. Employees and their family members have access to Wellthy, a caregiving support benefit. Whether you are navigating a new diagnosis, coordinating long-term care, or helping a loved one recover from surgery, you can open a Care Project to get hands-on support with time-consuming tasks.
• You don’t have to be a care expert; you just need one on your side. Wellthy is here to reduce the logistical and emotional burden of caregiving. From finding reliable providers to organizing medical records, Wellthy helps families find the support they need for everyday life.
• With Wellthy, you get personalized support for every stage of care. When you open a Care Project with Wellthy, you are matched with a dedicated Care Coordinator. Your Coordinator acts as an extension of your family, helping to organize appointments, communicate with providers, and keep your care plan on track so you can focus on what matters most. Think of them as your trusted partner or co-pilot to help you navigate the logistical and administrative aspects of caring for your loved ones.

Campaign materials ‍

• The Hidden Costs of Caregiving—and How to Plan for Them
• Grants and Charitable Funds That Help Families With Special Needs Costs
• How to Talk About Money With Family When You’re Sharing Care Responsibilities
• Keeping Costs Down for Family Caregivers
• Which Caregiving Expenses Typically Aren’t Covered by Insurance

Video content

• Care Clip: 4 Reasons Insurance Claims are Denied and What to Do About It
• Care Clip: Aging in Place: The Top Questions to Ask

Invitation template

We invite you to attend two Virtual Support Groups hosted by Wellthy, our benefit partner for care coordination: " Resistance to Care: Supporting a Parent Who Says No" and "Navigating Grief Before, During, and After Loss."

During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.