Navigating difficult care conversations

About the campaign

The holidays often bring families together, creating opportunities to discuss care. These conversations can be emotional and complex. This campaign encourages employees to approach these moments with empathy and clarity—while keeping their loved one’s needs and wishes at the center. Wellthy helps families navigate these talks, share responsibilities, and build plans together.

Promotion toolkit

Content toolkit

Find everything you need to promote the campaign to employees below.

Having the hard talks: Navigating care conversations over the holidays

Live and On Demand Webinar - 30 minutes

The holidays often bring a chance to connect with family—and sometimes that means talking about care. These conversations can be tough, especially when they involve independence, money, or future planning. We invite you to attend an upcoming event hosted by Wellthy, our benefit partner for care coordination: Having the hard talks: Navigating care conversations over the holidays

On December 17 at 12 pm ET / 9 am PT, experts from Wellthy’s Care Team will share practical tips for having respectful, thoughtful conversations that help families move forward together.

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Campaign messaging

• Talking about care isn’t always easy. Whether it’s about housing, driving, finances, or future planning, these conversations can be emotional and complex. Wellthy can help your family prepare and communicate more clearly, keeping your loved one’s needs and wishes at the center.
• As a reminder, you and your family have access to Wellthy’s caregiving support. Their Care Coordinators can help you start important care conversations, align on responsibilities, and create a plan that works for everyone. Visit wellthy.com to open a Care Project and get started today.

Evergreen messaging

• Employees and their family members have access to Wellthy, a caregiving support benefit. Whether they're helping a loved one recover from surgery, managing long-term care, or planning for future needs, they can open a Care Project and get hands-on support with time-consuming tasks.
• With Wellthy, no one has to manage caregiving alone. When a Care Project is opened, families are matched with a dedicated Care Coordinator who can assist with coordinating care, scheduling appointments, and navigating tough decisions.
• Everyone will be a caregiver at some point. That’s why Wellthy is available—to make the hard parts of caregiving easier. Whether caring for an aging parent or a loved one with a new diagnosis, Wellthy’s team can help manage the logistics and find the right support.

On-demand videos

• Navigating tricky care conversations with loved ones and providers
• Care Planning: How to start the conversation
• Navigating holiday stress as a family caregiver

Video content

• Wellthy members share their stories
• Wellthy member Kathy, caring for her father, brother and son
• Wellthy member James, caring for his wife
• Wellthy member Nicole, caring for her mother
• Solving time-sensitive issues amid a son's unique diagnosis

Virtual Support Groups

• Virtual Support Groups are a great way for caregivers to come together and bond over the ups and downs of their caregiving journeys. Each session is moderated by experts from Wellthy’s Care Team. Topics repeat on a quarterly basis. Share the messages below to promote this month’s live Virtual Support Groups.
  • Navigating grief during a loss
    • Downloadable invitation graphic
  • Parenting neurodivergent kids (or adults)
    • Downloadable invitation graphic

Invitation template

We invite you to attend two Virtual Support Groups hosted by Wellthy, our benefit partner for care coordination: Navigating grief during a loss and Parenting neurodivergent kids (or adults).During these sessions, experts from Wellthy’s Care Team will moderate a peer-to-peer discussion with other caregivers going through the same ups and downs as you.